Spring Showcase of Homes

The Spring Showcase of Homes is held the last weekend in April and the first weekend in May each year. The Showcase is a scattered site event that typically contains over 55 homes. Its purpose is to provide builders with an opportunity to display their product to the public, and promote the local residential home building industry.

In February, the LCHBA hosts an evening Kickoff Gala with food, beverages, entertainment, and door prizes. Twenty-eight booths are sold to vendors who are interested in marketing their product or service directly to Showcase builders. A Realtor’s Tour and Builder’s Tour are held during the Showcase.

The Showcase is widely advertised and boasts public attendance from all over the country. Public surveys indicate that typical attendees have a mean family income of $76,135, and are middle-aged or senior couples. Demographically, 72 percent of Showcase attendees live in Las Cruces, 10 percent are from the rest of New Mexico, and 18 percent are scattered across the remainder of the nation. Attendance is estimated at over 8,000 people for the two-weekend event.

A glossy Showcase magazine is produced and published by Mountain Dreams Publishing as a public guidebook for the event. Publication circulation is 12,000. The magazines are available to the public at each Showcase home, as well as the LCHBA office. Showcase magazines are available two weeks prior to and two weeks after the Showcase at numerous public locations in the area.

Sponsorship opportunities fall into two categories – general and specific. General sponsorships are in a hierarchial arrangement of values from bronze (lowest) through silver and gold to platinum (highest). These sponsorships are advertising packages comprised of an advertisement in the Showcase magazine, and inclusion in all or some of the extensive event advertising on television, radio, print, and web site. Specific sponsorships include underwriting all or a portion of the Kickoff Gala, and Realtor’s and Builder’s Tours.

This event is a committee run project. If you are interested in being a sponsor or advertiser for the Showcase, please contact Mountain Dreams Publishing at 505-525-7000. Please direct all other Showcase inquires to the LCHBA at 505-526-6126.